Sales Top to Bottom #32 Inbound SDRs, Problem Centric Selling, & Questions to Ask in Discovery



In this episode, Keenan & Becc discuss if there is a difference between inbound and outbound sales, if you should make sure your prospect agrees with you during discovery, and how to identify if you are problem-centric selling.

They also demystify common sales myths in the B2B Sales industry, answer questions from our audience, & break down emails that they have received in the past.

Tune in every Wednesday @ 11AM PST/2PM EST on Keenan’s Linkedin Live to gain more insights from Becc & Keenan on how to excel in the Sales industry!

If you would like to submit questions for Keenan & Becc to answer LIVE during “The Inbox” segment of our podcast, you can do so by clicking this link!

Show Notes:
4:05 – Email Teardown – If you’re gonna reach out to Keenan you should make sure you’ve read Gap Selling

7:57 – Email Teardown – If your buyer thinks what am I missing after your email you’re off to a good start.

9:49 – Outbound and Inbound prospects are wildly different – The main objective for outbound leads is to uncover their business problems and see if you’re a good fit and the main objective for inbound leads is quickly qualify and understand price range, competitive situations, solution requirements, decision making process, and decision makers.

22:04 – Take it or leave it Dedicated Inbound SDRs

23:14 – Take it or leave it Having the buyer agree with you on what the problem or root cause is

25:19 – Take it or leave it Asking the buyer who else needs to be involved in this discussion

29:23 – What are the career options for salespeople in terms of growth

33:55 – How to know if you’re problem-centric solving selling or not

38:19 – How to develop the questions to ask during discovery

46:04 – Keenan One More Thing – Juneteenth

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Hi I’m Keenan, I am the author of the Best Selling Sales Book and Amazon #1 Hot New Release Gap Selling. As well as CEO of A Sales Growth Company.

From inbound to outbound, from ABM (account-based marketing) to content marketing, from inside sales to outside sales, and more I wrap the 37 years of sales experience I gained into sales acceleration strategies that win for our clients.

Through A Sales Growth Co. I have helped companies increase sales 300%. I have positioned companies to raise millions of dollars in funding, rebuilt sales cultures, implemented ABM strategies, built sales teams for multi-million dollar mergers and stopped negative sales growth for all types of companies, from start-ups to Fortune 25.

➜ Get Your Copy of My Book, Gap Selling:
➜ Gap Selling Online Training:
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