Black babies are 1.7x more likely to develop eczema than white babies. But when parents searched online “baby eczema” the results were mostly babies with Caucasian skin. Babies of color are underrepresented in photos and resources. Eczema looks different on every skin tone, that’s why Aveeno® strives to represent eczema equality amongst babies with black skin tones.
How can skincare brands be more inclusive and represent not only white babies? Aveeno Baby recognized the issue and partnered with Creative Soul Photography to create 1,800 images of non-white babies with eczema.
Discover the stories from families with Black, Hispanic, and Asian babies who are living with eczema. One mother says “to know that I can’t even hold my own baby in my hands to comfort her because it might hurt her is heartbreaking”. “you just want your baby to always be okay” Imagine not being able to hold a child in your arms because of the pain it can cause for their skin.
It’s time to change the narrative.
Learn more about baby eczema:
Instagram: @aveenobaby
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