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I created the Small Town Business Growth Secrets Community for business owners who are doing the work, showing up, and still feel like they are starting from scratch every week.
If you’ve been told “just post more” and it’s never turned into real customers, consistency, or peace of mind, this episode is for you.
Join the free Small Town Business Growth Secrets Community.
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This episode is for the business owner who has been told, “Just post more.”
So you post.
You try hashtags.
You follow trends.
And it still feels like shouting into the void.
You start thinking the problem is your effort…
or that social media just does not work in a small town.
But that is not the real problem.
One of my mentors, Dan Kennedy, one of the original direct-response marketers, has a way of explaining this that sticks.
He says most people treat marketing like a booty call.
It shows up out of nowhere.
It wants attention fast.
And it is always about the business.
That is how most small-town businesses use social media.
“Buy my stuff.”
“Come to my sale.”
“Look at what I made.”
And just like in real life, people can feel that immediately.
Dan’s lesson is simple.
You have to go from being an annoying pest…
to becoming a welcome guest.
That shift has nothing to do with posting more.
The real problem is focus.
Message-to-market match.
And having a path that turns attention into action.
That is why grinding harder on social media does not work.
You are not lazy.
You are just working on the wrong thing.
In this episode, you will learn:
• Why “just posting more” does not fix a broken system
• Dan Kennedy’s “booty call vs welcome guest” idea, and why it explains ignored posts
• How to make your message about them, not you
• Why trying to talk to everyone makes you connect with no one
• The difference between talking about a product and speaking to a person
• Why the post is only the beginning of the customer journey
If you are not ready to join a community yet, at least do this.
Get Dan Kennedy’s Most Incredible Free Gift.
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This is what I wish I had when I was struggling.
This free gift is actually how I first found my way into Dan Kennedy’s world.
I grabbed it out of curiosity, and it completely changed how I thought about customers, value, and growth.
Staying connected after that just made sense, because the thinking behind it shows up in everything I’m building now.
Quick heads-up, that link is an affiliate link, which means I may earn a small commission at no extra cost to you.I only recommend resources I personally use and that genuinely shaped how I think about marketing and business.
Dan Kennedy’s thinking around customer value, pathways, and long-term profit changed how I see business.
This is what I wish I had when I was struggling and guessing.
It teaches principles that stay relevant no matter what you sell.
In the next episode, I will pull back the curtain on the invisible system every successful business uses.
The hidden map that turns strangers into loyal, repeat customers.
If this way of thinking is useful to you, make sure you are subscribed so you do not miss the rest of the series.
If you are done guessing and want a real system, come join us.
The Small Town Business Growth Secrets Community is where small-town business owners stop relying on random posting and start building systems together.
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