EP 227 – The Customer Journey – “Eczema Commercial”
Nathan discusses the customer journey, emphasizing its importance in marketing and consumer behavior. He reflects on past shortcomings and aims to provide valuable insights into how businesses can effectively engage with customers throughout their journey. The conversation covers the significance of understanding customer expectations, the role of marketing in shaping these experiences, and the necessity of creating a customer journey map to enhance retention and satisfaction.
Chapters
0:00 – Introduction & The 4 E’s of Marketing
0:33 – Welcome to Episode 227
1:23 – Preparing for Q4 Sales
2:10 – Defining the Customer Journey
3:33 – The Role of the Marketer
5:03 – Case Study: The Eczema Commercial
7:33 – Awareness, Interest, Desire, and Action (AIDA)
8:45 – Visualizing the Journey Map
10:42 – Authenticity & Information Integration
11:55 – Final Advice & Avoiding Failure
*Important Information*
_This video advertisement we talked about in this video is intended for informational use only, and is not designed to replace the medical advice of your healthcare provider. OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non-immunocompromised adults and children 12 years of age and older whose disease is not well controlled with topical prescription therapies or when those therapies are not recommended. Please see the Full Prescribing Information and Medication Guide at which includes a more complete details about the product._
*Those looking to update their site can go to the NDUB Brand site.*
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