Cetaphil Champions Sensitive Skin in Global Campaign
by Deutsch NY
August 31, 2022 – Whether it’s itchy fall sweaters, a new makeup routine, sloppy puppy kisses, or an intense, sweaty workout, Cetaphil hydrates and protects sensitive skin, empowering consumers to do what makes them most happy, without hesitation. In a new 360-marketing campaign, powered by global research and a courageous, passionate team, Cetaphil – the iconic dermatologist recommended sensitive skin brand – introduces a new tagline: “We do skin. You do you.”
This professional campaign titled ‘We Do Skin. You Do You. ‘ was published in United States in August, 2022. It was created for the brand: Cetaphil, by ad agency: Deutsch. This Digital, Film, and Integrated media campaign is related to the Beauty and Health industries and contains 1 media asset. It was submitted 13 days ago by Vonda LePage of Deutsch.
Credits
Deutsch New York
Samira Ansari, Chief Creative Officer
Liz Gumbinner, EVP, Executive Creative Director
Melatan Riden, EVP, Head of Art and Design
Integrated Production:
Miriam Franklin, EVP, Head of Integrated Production
Sarah Manna, SVP, Associate Head of Integrated Production/Studio
Hannah Kessler, Senior Producer
Matt Onorato, Producer
Melissa Betancur, Print Producer
Alice Mazorra, Senior Retoucher
Alexis Lodsun, Associate Digital Artist
Luis Negron, Sr Graphic Artist
Kristen Eng, Studio Designer
Stephanie Matusewicz, Studio Artist
Account Planning:
Michelle Rowley, SVP, Group Planning Director
Caroline Jordan, Senior Strategist
Alexis Madison, Director of Digital Strategy
Account Management:
Tyler Helms, EVP, Group Account Director
Lindsey Moy, Account Executive
Business Affairs:
Abigail Donoghue, Associate Business Affairs Manager
Production Company:
Spark & Riot
Director:
Elisha Smith Leverock
Editorial:
Final Cut NY
Telecine:
Electric Theatre Collective
Visual Effects/Animation/Finishing:
Electric Theatre Collective
Music/Licensed Music Tracks:
Machine Sound
Audio Post:
Machine Sound
Brand Name:
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
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